Advantages and Disadvantages of Guerrilla Marketing

Some advantages of guerrilla marketing are:

1. Guerrilla marketing creates strong impact without spending much money.
2. Small businesses save money and still compete with big brands.
3. It avoids costly ads in television, radio, or newspapers.
4. The same creative idea can be used again in future campaigns.
5. Simple street-level activities save money while reaching many people.

Some disadvantages of guerrilla marketing are:

1. Guerrilla marketing results are hard to measure in advance.
2. Campaigns may fail if the surprise element does not work.
3. Poor timing can reduce the impact of the idea.
4. Success depends heavily on the mood of the audience.
5. A single mistake can waste all effort and money.