The top positive points are:
(i) Guerrilla marketing uses creativity to save money.
(ii) It gives strong visibility without relying on traditional ads.
The top negative points are:
(i) Guerrilla marketing results are often uncertain and hard to predict.
(ii) Campaigns may fail if they do not catch people’s attention.
Check out complete details on its pros and cons of guerrilla marketing, to learn more about this type of marketing strategy used in business.