Some Advantages of Traditional Marketing are:
- Television advertising reaches millions of viewers across different age groups.
- Newspaper ads deliver brand messages to households in cities and towns.
- Radio advertising covers daily travelers and rural listeners at the same time.
- Billboards stay visible to thousands of people on busy streets daily.
- Magazines spread ads to niche readers with long-lasting shelf presence.
Some Disadvantages of Traditional Marketing are:
- Television ads are expensive because prime-time slots carry the highest rates.
- Commercial production adds extra costs with scripting, filming, and editing.
- Newspaper ads require heavy spending to secure front-page visibility.
- Billboards in high-traffic areas demand long-term rental contracts.
- Magazine ads become costly due to color printing and glossy formats.