Positive points on marketing analytics are listed below:
- Marketing analytics improves leadership judgment through market trend analysis.
- It helps leaders recognize early market shifts before major changes occur.
- This method compares trend movements to guide balanced executive choices.
- Such insight reveals customer directions that refine leadership perspectives.
- Its analysis shows how emerging patterns influence long-term vision.
- They allow management to anticipate challenges with greater confidence.
Find out both advantages and disadvantages on marketing analytics for more information.