Some cons of mobile campaigns are:
- Mobile campaigns increase data misuse chances and personal security issues
- Mobile campaigns keep user information for a long time and raise the risk of it being used in the wrong way.
- When campaign data is shared with other partners more people handle personal details and the chance of misuse grows.
- Mobile campaigns collect device details to target users better and this weak protection can cause security problems.
- Links in mobile campaign messages open unsafe pages and expose people to scams and fraud.
- Poor control of campaign databases leaves old records online and makes private data easier to acces.
Find out other points on advantages and disadvantages related to mobile marketing.