Some drawbacks of marketing channels are:
- Marketing channels take a portion of every sale, which reduces the actual revenue a brand receives.
- Most marketing channels raise ad placement prices when buyer traffic spikes during holidays.
- Marketing channels lower visibility when brands slow down paid promotion, forcing them to keep buying ads.
- Most platforms require expertise in bidding, tracking, and reporting, which brands often lack internally.
- Contractual agreements make it hard for brands to switch platforms without paying early exit fees.
You might also like complete list of advantages and disadvantages so check it out for more information.