Some positive points of market segmentation are:
- Market segmentation gives teams data to group buyers by habits and preferences.
- It raises conversion rates by removing guesswork from audience targeting.
- By targeting only active prospects, teams lower their cost-per-click on every channel.
- When brands use customer names and past actions, they earn real credibility.
- Firms gain early loyalty from customers who feel ignored by big brands.
Check out other points on advantages as well as disadvantages to know more about market segmentation.