Some cons of market segmentation are:
- Market segmentation makes companies spend more on software tools for tracking segmented audiences and behaviors.
- It narrows audience size when businesses stop trying to appeal to broader markets.
- Detailed segmentation invites hackers to target customer databases for identity theft.
- Comparing dozens of audience charts stalls quick reactions to market changes.
- When each segment gets its own tone and message, customers lose track of what the brand stands for.
Also check out complete details on advantages and disadvantages of market segmentation.