Some advantages of email marketing are:
- Email marketing reaches users directly through opt-in subscriber lists instead of broad ad placements.
- It picks users based on every product they clicked, viewed, or bought across past campaigns.
- It saves money by sending digital messages instead of printed mailers or brochures.
- Marketers save on design costs by using built-in templates instead of hiring designers.
- They sort users by the forms they filled out and the products they bought.
You might also like complete advantages and disadvantages of email marketing so check it out.