Advantages and Disadvantages of Ambush Marketing

Some advantages of ambush marketing are:

1. Ambush marketing reduces marketing costs and improves audience reach.
2. It cuts campaign costs by avoiding expensive sponsorship deals.
3. It attracts new audiences by connecting brand messages to live event moments.
4. It increases brand visibility through strong media coverage around major events.
5. It builds brand recall through broad audience attention during events.

Some disadvantages of ambush marketing are:

1. Ambush marketing hurts brand reputation and causes legal issues for event use without permission.
2. It damages public trust among event organizers and audiences.
3. It faces legal action for using event names or symbols without permission.
4. It confuses people about who the real event sponsor is.
5. It lowers brand credibility in competitive markets.