Some cons of ambush marketing are:
- Ambush marketing reduces audience trust and attracts legal warnings for unauthorized event promotions.
- It hurts relations with sponsors who think the brand acted unfairly.
- It risks court cases when its campaigns misuse official event material.
- It tricks viewers into believing the brand has a direct role in the event.
- It reduces customer loyalty when the brand’s tactics appear dishonest or misleading.
Learn more about advantages and disadvantages of ambush marketing, so check it out.