Some cons of influencer marketing are:
- Influencer marketing needs paid creator posts so campaign costs rise and budgets lose room to adjust.
- It uses paid posts that make overall spending go up.
- It adds creator fees that leave less space in budgets.
- It raises campaign costs when more creators join the plan.
- It limits budget changes because each post carries fixed charges.
Also check out full list of advantages and disadvantages of influencer marketing.