Some pros of outbound marketing are:
- Outbound marketing shows messages before people begin any search activity.
- It puts the name in front of buyers during their first exposure to the category.
- It sends the message into spaces where intent signals do not exist.
- It shows the brand through media formats used by people who avoid digital platforms.
- It shows the brand through offline media that people in these regions trust.
You might also like advantages and disadvantages of outbound marketing.