Some points on disadvantages of green marketing are:
- Green marketing pushes companies to adopt cleaner technologies that require higher upfront investment and constant upgrades.
- It stretches development timelines as brands must confirm their sustainability claims through third-party reviews.
- It limits mass-market reach when higher pricing drives budget shoppers toward cheaper familiar brands.
- It makes coordination difficult because certification rules vary across different suppliers and regions.
- It ties up funds that could support other business needs as sustainability programs take longer to scale profitably.
Check complete advantages and disadvantages of green marketing to learn more about it.