Some characteristics of marketing research are:
- Marketing research collects information to understand markets clearly.
- It relies on reliable data to evaluate customer behavior and demand.
- It analyzes patterns to support accurate decision-making.
- Different research types are used depending on objectives and information needs.
- Findings are tested so businesses can trust the conclusions.
- It eliminates personal bias so findings reflect real market conditions.
- It updates information frequently to keep insights relevant to current market changes.
- It uses efficient methods to gather insights without unnecessary expense.
- It produces results designed to support clear business actions.