Some characteristics of brand loyalty are:
- Brand loyalty reflects consistent customer preference so businesses can maintain stable repeat sales.
- It reflects strong brand commitment so marketers can reduce customer churn.
- It indicates favourable brand attitudes so companies can strengthen customer retention.
- It results from long-term brand trust so businesses can stabilise market demand.
- It shows high switching resistance so firms can protect their existing customer base.
- Brand loyalty strengthens marketing cost efficiency so businesses can reduce acquisition expenses.
- It encourages customer recommendation so firms can expand their market through positive word-of-mouth.
- It reflects consistent value perception so companies can maintain stable satisfaction levels.
- It builds emotional brand attachment so marketers can deepen long-term customer bonds.