Some attributes of brand loyalty are:
- It recognises stable customer inclination so businesses can maintain predictable purchase cycles.
- It captures ongoing intent to stay with the brand so marketers can lower defection rates.
- It signals strong brand approval so marketers can hold customers through repeated cycles.
- It conveys trust built through interactions so businesses can keep demand predictable.
- It notes low intention to consider alternatives so firms can maintain their audience.
Also check it out its characteristics to know more about brand loyalty.