Some charactersitics of distribution channels are:
- It links producers to end consumers.
- It involves multiple intermediaries such as wholesalers and retailers.
- It transfers ownership and possession of goods.
- It performs essential logistics functions like storage and transportation.
- It ensures the smooth flow of goods, information, and payments.
- It creates time and place utility for customers.
- It varies in length depending on the number of intermediaries.
- It requires coordination and cooperation among channel members.