Some importance of market survey are:
- A market survey identifies real customer needs so businesses design products customers actually want.
- It reduces business risk by giving clear data that prevents wrong decisions.
- It guides product development by showing which features matter most to buyers.
- It measures market demand so companies know if enough people want the product.
- It tracks customer satisfaction so businesses fix issues and increase loyalty.
- It identifies market trends so companies adapt quickly to changing behaviors.
- It supports marketing strategy by revealing which messages and prices work best.
- It improves sales forecasting so managers plan inventory and revenue more accurately.