Some traits of target market are:
- They reveal consistent demographic indicators such as gender or education so companies identify their customers using measurable traits.
- These markets outline location-specific traits like population density so businesses adjust offerings to conditions unique to that area.
- They show preference patterns shaped by interests and personal values so companies align products with the attitudes buyers strongly hold.
- These markets reveal purchase routines and repeat-buyer tendencies so companies predict how often customers buy in each segment.
- These markets outline the specific problems buyers want solved so businesses design offerings that match the benefits customers expect.
To learn more about it check it our related article on characteristics of target market.