Some attributes of target market are:
- It displays stable demographic attributes across segments so businesses identify their customers based on shared characteristics.
- They reveal environmental factors tied to specific regions so marketers adjust offerings to the conditions that shape local demand.
- These markets highlight value-driven motivations within segments so businesses align products with the attitudes guiding customer decisions.
- They show consistent buying habits across groups so businesses predict how often customers buy over time.
- They present clear need-based distinctions within segments so companies design offerings that match the benefits each group prioritises.
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