Some features of relationship marketing are:
- It builds sustained customer familiarity so brands can track how relationship depth develops over repeated interactions.
- It adapts its tone to each customer’s communication style so messages reflect how different individuals prefer to be approached.
- It provides uniform service responses so customers notice steady patterns in how the brand handles their needs.
- It offers steady value cues across interactions so customers notice how the brand supports their routine needs.
- It reviews customer interaction records so teams can observe the sequences in which different behaviours appear.
You might also like characteristics of relationship marketing so check it out.