Some aspects of sales promotion are:
- It provides low-risk introductory deals so buyers drop their hesitation right when the offer reduces uncertainty about the purchase.
- It pairs a checkout-zone price slash with sampled displays so buyers try the product after seeing how well it matched their preferences.
- It distributes free mini-units during community events so buyers judge if the quality aligns with what the brand claims.
- It gives extra points on repeat orders so shoppers confirm that their regular choice is still the most beneficial.
- It bundles complementary items together in larger packs so buyers compare which combination suits their usage habits.
Get more points on characteristics of sales promotion to learn more about it.