Some features of branding are:
- It shapes a unified brand presence which helps audiences recall it easily when they compare options in the marketplace.
- It clarifies the brand’s competitive position so buyers remember it quickly when comparing alternatives.
- It conveys the brand’s tone and character clearly so people understand its personality quickly when comparing brands.
- It delivers the same message tone across all touchpoints so viewers distinguish it easily from competing messages.
- It clarifies the unique features that define the brand’s offering so prospects identify its strengths clearly during comparison moments.
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