Some qualities of promotion are:
- it delivers its claims without unnecessary detail so customers recognise the product’s role immediately at the decision stage.
- It positions the message across repeated touchpoints so customers recognise it rapidly when scanning for relevant options.
- It communicates essential points on time across each touchpoint so customers measure the message’s value with higher accuracy.
- It aligns promotions, content, and service channels clearly so customers recognise what the offering stands for before making a choice.
- It targets consumers with refined accuracy across channels so customers choose between options with more clarity in decision moments.
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