Some characteristics of personal selling are:
- Personal selling involves two-way communication during buyer interactions.
- It offers real-time clarification in every discussion.
- It delivers message variations for specific buyers.
- It builds rapport throughout the process.
- It provides immediate feedback at each touchpoint.
- It facilitates active buyer involvement during conversations.
- It encourages continuous question-and-answer exchange throughout the interaction.
- It allows sellers to observe buyer reactions directly during discussions.
- It supports personalized demonstrations for clearer product understanding.