Some traits of personal selling are:
- It creates an interactive dialog so sellers adjust their messages in real time.
- It supplies immediate explanations so buyers understand key points without waiting.
- It modifies its talking points for each situation so buyers relate the information to their requirements.
- It encourages open conversation so customers develop greater trust in the seller.
- It identifies misunderstandings as they occur so buyers correct their assumptions quickly.
Also know more about characteristics of personal selling.