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What are the traits of qualitative research?

Posted on December 7, 2025December 7, 2025 By whatismarketing.org

Some traits of qualitative research are:

  • It observes everyday interactions in shared situations so researchers recognise how people interpret one another’s behaviour.
  • It monitors interaction cues in daily encounters which researchers use to recognise common behaviour flows.
  • It examines reflective notes from lived situations that researchers use to uncover what shapes individual meaning.
  • It observes collaborative moments during joint tasks because researchers aim to identify patterns of collective meaning.
  • It examines memory-driven descriptions as researchers work to understand how meanings take shape.

Also know more about characteristics of qualitative research to learn more about it.

Qualitative Research

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