Some features of affiliate marketing are:
- It sets clear program terms so affiliates understand that payment depends on performance.
- It records user activity through unique identifiers so sales can be linked to the referring affiliate.
- It works with external websites and creators so products reach audiences outside the company’s direct platforms.
- It sets fixed commission rates in advance so affiliates know how earnings are determined.
- It permits individual operators to work autonomously so marketing activities reflect personal strategies.
Also check it out full characteristics of affiliate marketing to know more about it.