Some aspects of affiliate marketing are:
- It uses external affiliates so products are promoted widely while payment remains action based.
- It uses browser cookies during referrals so customer actions are connected to the correct source.
- It uses independent promotional partners so brand messages appear across multiple online spaces.
- It applies percentage-based commissions so rewards vary according to the value of each sale.
- It places no fixed control on promotional approach so marketers select channels that suit their audience.
You might also like details on characteristics of affiliate marketing so check it out.