Some traits of affiliate marketing are:
- It allows many affiliates to participate so advertisers pay only for actual results.
- It captures referral data at the click stage so later purchases remain attributable to affiliates.
- It allows promotion through blogs and content sites so marketing exposure is not limited to owned media.
- It uses tiered commission structures so higher performance leads to higher earnings levels.
- It allows flexible working arrangements so promotional efforts vary by experience and expertise.
Find out more points on characteristics of affiliate marketing to learn more about it.