Some qualities of B2B marketing are:
- It focuses on business clients so purchasing follows commercial and operational considerations.
- It considers various functional interests so purchases are decided by teams rather than single buyers.
- It values sustained business connections so partnerships matter more than one-time sales.
- It supports organizational demand levels so sales volumes remain high per transaction.
- It depends on written purchase protocols so transactions comply with organizational policies.
Also find out related article on characteristics of B2B marketing to learn more about it.