Some characteristics of cooperative marketing are:
- Cooperative marketing focuses on collective marketing efforts and strengthens the bargaining power of members.
- Producers come together to market their products jointly rather than individually.
- Marketing activities are carried out on behalf of all members as a group.
- Individual producers pool their produce for common marketing purposes.
- The cooperative acts as a single marketing unit for its members.
- Members are able to negotiate better terms with buyers when they act together.
- Collective selling gives producers a stronger position during price negotiations.
- Buyers are less able to exploit individual producers when bargaining occurs collectively.
- Members gain greater influence over market conditions through joint representation.
- It ensures fair prices to members.
- It reduces dependence on intermediaries.
- It provides organized market access.
- It promotes democratic member control.