Some features of cooperative marketing are:
- Marketing decisions are taken at the group level rather than by individuals.
- Members rely on a shared system to sell their products in the market.
- The cooperative coordinates marketing activities for all participating members.
- The cooperative enables members to negotiate from a position of strength rather than weakness.
- Group bargaining reduces the dominance of powerful intermediaries.
- Members can resist unfavorable terms more effectively when negotiating as a group.
- The negotiating position of producers improves through unified action.
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