In brand loyalty, consumers continue buying the same brand over a long period of time. Trust built through repeated use and familiarity makes the brand a preferred choice even when other options are available. Previous positive experiences build confidence and reduce the need to compare alternatives frequently.
In customer loyalty, repeat purchasing depends on satisfactory service, convenience, and acceptable value. Customers continue buying from the same seller as long as pricing, availability, and service quality meet expectations. Changes in these factors lead customers to consider other options.
Thus, loyalty shapes how consistently consumers continue or change their purchasing decisions as market conditions change.
Also check out full difference between brand loyalty and customer loyalty to learn more about it.