Customer loyalty over time
- Customer loyalty continues while service quality, pricing structure, and product availability remain consistent across purchases.
- Repeat buying occurs when previous transactions meet expectations over multiple purchase cycles.
- Changes in pricing, service conditions, or availability lead to changes in purchasing behavior.
Brand loyalty over time
- Brand loyalty continues across longer periods due to sustained brand recognition and accumulated trust.
- Repeated exposure to consistent brand performance maintains preference across different market situations.
- Purchase choice remains stable even when alternative brands are present.
Time-related observation
- The duration of loyalty depends on how long experience-based satisfaction or perception-based preference remains unchanged.
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