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Why Secondary Data Lacks Researcher Control at Collection?

Posted on December 31, 2025December 31, 2025 By whatismarketing.org
  • Secondary data does not allow the current researcher to control how the data was collected.
  • Decisions about questions, methods, and timing were made during the original data collection process.
  • This lack of control confirms that the data was not created specifically for the current study.

Also find out difference between primary data and secondary data for more information.

Primary Data and Secondary Data

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