- Marketing strategy operates over a long-term horizon that guides future marketing decisions, while a marketing plan functions within a defined short-term period for execution.
- Marketing strategies are commonly revisited only when major market shifts occur, whereas marketing plans are scheduled and reviewed within fixed calendar cycles.
- Budget allocations in marketing plans are tied to specific time-bound activities, while strategy budgets are framed around long-term growth priorities.
Also find out out difference between marketing strategy and marketing plan to learn more about it.