Marketing channels operate after production and before customer receipt, covering the delivery and communication paths that complete the market transaction process. In this stage, products and services move from producers toward locations where customers can access them. At the same time, marketing messages travel along these paths to inform buyers about availability, pricing, and value. By organizing both physical distribution and information flow, marketing channels prevent offerings from remaining isolated at the production stage. Retail networks, online marketplaces, and direct selling systems all function within this space. Through these coordinated routes, marketing channels link supply with demand and make market exchange possible.