Some negative points of affiliate marketing are:
- Affiliate marketing can attract fraudulent affiliate activities while exposing brand promotion to unregulated partner advertising.
- It allows dishonest affiliates to generate fake clicks or artificial traffic to claim commissions.
- It introduces low-quality website traffic that does not always convert into real customer purchases.
- It exposes businesses to coupon or deal websites that intercept customers already prepared to buy.
- It requires continuous monitoring to detect fraudulent or non-compliant affiliate promotion practices.
Also check out more information on advantages and disadvantages of affiliate marketing to learn more about it.