Guerrilla marketing gives the biggest advantage to small businesses and startups that can’t afford traditional advertising — because when the entire approach depends on creativity and surprise rather than budget, a five-person team with one bold idea can put their name in front of more people through organic sharing than a competitor spending ten times more on conventional campaigns. It allows brands to use public spaces, events, or everyday environments as promotion channels where people naturally spend time and notice unusual activity. It also reduces reliance on media buying, as exposure comes from real interactions and user sharing instead of paid placements across traditional platforms.
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