Guerrilla marketing flips the traditional model — instead of paying heavily for airtime or print space to push a company’s name or offering in front of people, it spends very little on a single creative disruption that makes people want to talk about what they just saw, turning the audience into the distribution channel instead of the media. This shifts the focus from media buying to audience reaction, where success depends on how people respond and share rather than how much space is purchased. It also extends the campaign life beyond the initial moment, as conversations and shares continue to spread the message without additional cost.
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