Vertical marketing systems involve multiple connected activities where aligning decisions across stages takes additional time before execution. Activities such as demand planning, pricing setup, stock allocation, and promotion scheduling must be coordinated across production, warehouses, and retail points, where each stage reviews data, matches plans, and confirms readiness before actions begin. This coordination adds extra steps to the process, increases time before execution, and slows how quickly products are priced, stocked, and promoted in the market.
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