Modern marketing uses segmented email campaigns where messages are sent to defined user groups based on past actions and interests. User lists are divided using data such as past purchases, browsing behavior, location, and engagement history, where each group receives content matched to its specific preferences and activity patterns. This targeted sending improves message relevance, increases open and click rates, and helps campaigns reach the right users with the right content at the right time.
Also find out more details on advantages and disadvantages of modern marketing to learn more about it.