Some advantages of farm gate marketing are:
- Farm gate marketing removes intermediary margins and increases farmer earnings.
- It completes sales at the farm where buyers purchase produce at the place of production.
- It allows farmers to set prices based on their own judgment.
- It gives farmers flexibility to choose when and how to sell produce.
- It helps farmers build direct relationships with repeat buyers over time.
- It avoids extra handling of produce and keeps goods in better condition
Some disadvantages of farm gate marketing are:
- Farm gate marketing reduces buyer competition and lowers selling prices.
- It places the deal in the hands of the first buyer who arrives at the farm with little scope to negotiate.
- It depends on buyers visiting farms which may not always happen.
- It limits access to wider markets beyond the local selling area.
- It requires farmers to handle selling tasks alongside production work.
- It leaves farmers dealing with uncertain demand without prior purchase commitments.