Farm gate marketing operates at the farm without clear market price reference where buyers set rates on their own terms. Without access to live mandi rates or auction updates, farmers often rely on what the visiting buyer quotes during the discussion. Since there is no price board, bidding system, or nearby comparison, the agreed rate is based on that single offer, giving buyers more control over the final price.
Find our more details on advantages and disadvantages of farm gate marketing to learn more about it.