Some points on importance of international marketing are:
- International marketing is important because it increases customer base and increases total sales revenue.
- It sells through global online stores to customers in different countries who place orders and buy directly.
- It reduces dependence on domestic markets during local economic slowdowns.
- It spreads business risk across multiple countries with different demand cycles.
- It increases brand visibility across countries through consistent presence in global markets.
- It helps businesses adjust products based on demand in different countries.
- It improves product standards based on feedback from customers in multiple countries.