Advantages and Disadvantages of Billboard Advertising

Some advantages of billboard advertising are:

1. Billboards reach thousands of consumers every day.
2. They stay visible all day and night, so people keep seeing them again and again.
3. On busy roads they reach people from many parts of the city every single day.
4. They are big and colorful and easily catch the attention of people passing through that road.
5. People notice the same billboard during their daily travel which helps them remember the brand.
6. In most cities they can reach more people compared to local print or radio ads.

Some disadvantages of billboard advertising are:

1. Billboard advertising costs more to install and maintain than most local ads.
2. Large billboard frames and steel structures used makes setup expensive.
3. The monthly maintenance cost rise due to regular cleaning and lighting.
4. If this billboards are in prime city spots then the rental fee is too high.
5. It requires skilled workers to mount and replace billboard ads safely.