Advantages and Disadvantages of Green Marketing

Some advantages of green marketing are:

1. Green marketing increases customer preference for responsible brands.
2. It drives repeat purchases among eco-conscious buyers.
3. It improves customer loyalty toward sustainability-focused brands.
4. It expands positive word-of-mouth within social communities.
5. It increases willingness to pay premiums for greener choices.

1. Green marketing raises production costs for sustainable materials.
2. It slows product development due to compliance checks.
3. It reduces price competitiveness in mass markets.
4. It increases supply chain complexity for eco sourcing.
5. It creates budget strain when sustainable initiatives scale slowly.