Some advantages of marketing analytics are:
- Marketing analytics improves business decision-making through data-driven insights.
- It helps teams to interpret data patterns that lead to better decisions.
- This system identifies emerging trends before they affect strategy
- Such analysis clarifies which investements deliver stronger outcomes.
- Its insights also minimizes uncertainty in in complex marketing choices.
- It also helps to transfer raw figures into guidance for executive planning.
Some disadvantages of marketing analytics are:
- Marketing analytics increases business dependence on data accuracy.
- It makes teams rely more on accurate past and current data to make fair conclusions.
- This system needs clean records before reports can show real results.
- Its process checks every figure carefully so small errors don’t mislead plans.
- Such analysis depends on verified data to keep forecasts reliable.
- They make decisions harder when numbers are incomplete or outdated.